Google has been making strides in the enterprise market, but it's still a very small player. One way of growing the business is by having people 'on the ground,' so to speak, to promote and sell Google Apps to businesses which may not have heard of the suite or which don't have the personnel to make the switch.
That's the reasoning behind the Google Apps Authorized Resellers program. Now, Google is going one step further with the Google Apps Certification Program which enables specialists to earn an official certification from Google.
"As our partner community has more than doubled in the last year to over 2,500 partners in over 70 countries, partners have been seeking opportunities to demonstrate their expertise and competence to a growing customer base," Stephen Cho, Director, Google Apps Channels, wrote.
"We are therefore happy to announce the Google Apps Certification Program, which recognizes IT professionals for demonstrated abilities to sell, deploy, develop, and support Google Apps," he announced.
The resellers program is a great way of getting companies from around the world, which may not be inherently tech-oriented, to understand the benefits of Google Apps, by having sales representatives and experts available in the countries and cities where they operate.
The new certification program makes it easier for those companies to know which resellers they can trust the most and also helps the resellers differentiate themselves. For now, only one certification is available.
"Available today globally, is the first of these certifications, the Google Apps Certified Deployment Specialist, which certifies IT professionals who have demonstrated the fundamental knowledge and skills required to migrate to, configure, and deploy Google Apps," Cho explained.
The certification can be obtained completely online. The exam can be taken online as well and costs $100. It's only available in English for now, but Google plans to add support for other languages as well.
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