Many of you must have noticed that the "i" symbol on google ads has been replaced by "adchoices" symbol. When a user click on the "Ads by Google" it take them to a page which more informationon the advertising policy.
Now you can see a blue triangle shape on google ads which expands to "Adchoices".
Google says on there adsense blog : "We'll soon start to change our in-ads notice icon to a new icon that expands to an "AdChoices" label. These notifications were developed by the online advertising industry’s Self-Regulatory Program for Online Behavioral Advertising to more proactively give users notice and choice about the ads they see. With the change from our "i" icon and "Ads by Google" label to these new notifications, we hope to show our support for this cross-industry initiative, and to increase our users' understanding about ad choices through adoption of an icon they'll see on ads across the web".
Now all the ads by google will shows the "Adchoices" icon majority on English Text site.
If a user will Click on the "AdChoices" label will be redirected to a google page which will show more information about advertising industry.
You can find more information on Google Adsense Blog.
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