Monday, December 27, 2010

Kindle 3 Is Best-Selling Product Ever, Amazon Gives No Sales Figures


At some point in a company's life, there comes the time when a product sells so well and brings in so much money that its maker can't help but consider it its best-selling product ever, something Amazon seems to be finding out right now.

Not long ago, reports emerged saying that Amazon will have sold about 8 million Kindle e-readers by the end of the ongoing year.

Now, Amazon itself issued a press release in which it states that, indeed, the e-reader,or at least the third generation, has been selling massively.

In fact, the company went as far as to say that the Kindle is its best-selling product in history, and that Kindle e-book sales were also quite intense on Christmas day, though it was hardly a surprise.

"We're grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon - surpassing Harry Potter 7," said Jeff Bezos, Amazon.com founder and CEO.

"We're seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions,” he added.

“They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn't interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading. Kindle's $139 price point is a key factor -- it's low enough that people don't have to choose."

The only thing missing from the official announcement is the actual number of sold units that Amazon reached.

Thus, one can only try to speculate just how many million devices were shipped and by how large a margin said sales exceeded those of the other popular Amazon products.

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