Friday, December 31, 2010

Christina Aguilera’s ‘Not Myself Tonight’ Voted Worst Video of 2010

As the year draws to an end, music fans and industry people are taking a good look at the best and the worst of 2010. Speaking of music, Christina Aguilera’s much mediated video for “Not Myself Tonight” has just been named the worst music video of the year.

At the time of the release, even some of the fans considered that the video was simply trying too hard when Aguilera was not the type to need this kind of in-your-face release to make herself noticed: she more than had the pipes for it.

Now, the people over at Yahoo! have crowned the vid as the worst 2010 had to offer, precisely because it marked a desperate (unnecessary and unoriginal) effort from an accomplished artist that would have done much better with much less.

Starting the countdown at number 10 though is Susan Boyle with her latest release for “Perfect Day,” which was directed by Lou Reed as kind-hearted gesture on his part for past offenses.

Though the Scottish singing sensation comes as far as it gets to what Yahoo! calls a “video vixen,” the video was unimpressive because it aimed too high. Leaving Susan to impress with her crystal clear voice would have been more than enough.

“No one wanted to see her brave the elements at Scotland’s Trussochs National Park, looking like one of the missing members of Celtic Woman, either. And the fact that SuBo received ‘creative direction’ on this gauze-lensed, new-agey snoozer from the song’s originator, Lou Reed – supposedly one of the coolest rockers ever – boggled the minds and broke the hearts of NYC hipsters everywhere,” Yahoo! writes.

Up next are the “Radioactive” video from Kings Of Leon and “One More Chance” from Michael Jackson. The latter was shot in 2003 and emerged this year, and broke many a fan’s heart for lacking completely close shots of the singer’s face – thus prompting speculation he was ashamed to show it.

Countess Luann decided to turn singer from reality star. Her first effort, the Autotune-heavy “Money Can’t Buy You Class” proved that money can’t buy a decent single – or a decent music video either.

2010 was also the year when Miley Cyrus attempted to show she was grown-up, strictly musically speaking. Her video for “Can’t Be Tamed” was meant to prove that, but actually did the contrary, landing at number 6 on Yahoo!’s countdown.

Miley Cyrus takes a trip to the wild side in “Can’t Be Tamed” video – and fails
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“Note to Miley: When Natalie Portman or Johnny Weir bedeck themselves in black feathers and leotards and exhibit freakish behavior, it’s cool and arty. When you do it, you just look like foolish – and you alienate your entire fanbase in the process,” the e-zine writes.

At number 5, we find Imperial Stars’ “Traffic Jam 101,” while fourth position goes to Anouska De Georgiou’s “Bad Girls.” Jersey Shore’s Angelina Pivarnick is at number 3 with “I’m Hot” and Dries Roelvink’s “Alleen Door Jou” is runner-up.

“Xtina can blame this trying-too-hard trainwreck, which kicked off a very bad year, professionally and personally, for the once-unstoppable diva,” Yahoo! says of Aguilera’s “Not Myself Tonight” video, which literally killed her comeback.

Instead of relying on her star power and the talent that she has more than plenty, the diva gave in to pressure from the record label and the industry and tried to fit in by taking a little bit of something from other artists of the day.

“Much of the imagery in ‘Not Myself Tonight’ seemed borrowed from other artists – namely Madonna and, yes, Lady Gaga,” Yahoo! notes.

Still, it wasn’t the shocking and explicit imagery that most disappointed, but how utterly unoriginal everything was.

“The sad thing is, as one of the few truly vocally gifted female pop singers recording today, Christina didn’t need to do this to be heard,” says the e-zine.


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