Amazon's Kindle e-reader may be its best selling product, but there is always room for improvement, and Amazon decided to extend the possibility of buying its e-books to even more users by offering free apps for tablet PCs.
As end-users probably know, many tablets, running Android or Windows, will be released at the 2011 Consumer Electronics Show.
Since the expo will kick off just days from now, content availability is, naturally, on the minds of everyone thinking of buying one.
Seeing the excellent marketing opportunity inherent in so many slates, Amazon decided to offer a software platform for acquiring and reading its many e-books.
As such, the company has prepared, or is preparing, Kindle apps, free software meant to provide tablets with the functionality already present in the Kindle device.
Considering that such apps already exist for PCs, Macs, iOS devices and smartphones, this will even further boost the marketing prowess of Amazon's e-book store.
"Kindle is light weight, easy on the eyes with a paper-like Pearl e-ink display, and has a full month of battery life. It’s purpose-built for reading. Many people are buying both a Kindle and an LCD tablet computer," said Dorothy Nicholls, Director, Amazon Kindle.
"We’re very excited to support the upcoming Android and Windows LCD tablet computers with free Kindle apps that we’ll tailor for the particular devices," he added.
Amazon's e-book store contains 775,000 Kindle books and allows one to get free samples of any publication, meaning that the first chapter of a book can be read before deciding whether to buy it or not.
The apps will probably come to be known as “Buy Once, Read Everywhere” and will let one sync and read books, jump to the last page read and create bookmarks, notes and highlights.
For more information on kindle apps click here
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