Google scored a new victory for Google TV Ads, the rebranded product that aims to bring the company's advertising technology to the TV. Google has partnered with Verizon FiOS TV and will provide the ads for 50 channels over the fiber-optics network.
"Today we've strengthened the reach of the Google TV Ads platform even further by signing a partnership with Verizon FiOS TV, one of the fastest growing television providers with the largest fiber-optic network in the US," Mark Piesanen, Director of Strategic Partnerships for Google TV Ads, announced.
"By adding over 50 networks on Verizon FiOS TV across 3.3 million homes, we can offer you growing access to the audiences you want to reach on television," he said.
It marks quite a big victory for Google which has been trying to get some traction behind its TV ads program for years. The traditional market has proven a much bigger challenge for Google than the web, perhaps unsurprisingly.
Google says that, with this new partnership, it will be able to reach 35 million US homes, about a third of all cable and satellite subscribers in the US. That's a good milestone for Google and a remarkable achievement considering the slow progress.
Google TV Ads, which used to be called simply Google TV but has been rebranded for obvious reasons, is one of the company's few forays into the offline world of advertising and pretty much the only one that has seen any amount of success.
With Google TV Ads, the company delivers customized ads to viewers depending on their location, demographic and other factors. In a way, it brings the power of AdSense to the TV.
But progress has been slow as cable companies have no desire to pair up with Google rather than sell the ads themselves. Google TV Ads has had a deal with Dish Network for a few years now and a more recent one with DirecTV.
The deal with Verizon makes sense considering that the two companies have been getting very friendly lately with Google even giving up its ideals of net neutrality to win over the telco.
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