Finland is sometimes called NokiaLand because the company Nokia comes from Finland and due to the fact that many people in Finland have a Nokia phone. A recent study shows that Nokia´s market share in Finalnd is 86%.
For the third year running, the most popular phone was still the old classic, the Nokia 3310 with a 5% market share. In fact, the 56 most popular phones were all made by Nokia. At the high end of the range, the most popular phone was the Nokia N70. Nokia held an overwhelming 99% share of the smartphone market in Finland.
From the other manufacturers, Korean phone manufacturer Samsung held about 4% the market, Sony Ericsson 3%, Benq-Siemens 3%, and Motorola less than 0.5%. Other manufacturers made up 1% of the market and 3% of the phones in the study were not identified.
Nokia’s market share has hardly changed in the past three years. Samsung and Sony Ericsson have slightly increased their market share, while Motorola and Siemens have lost out, researcher Antero Kivi told the Finnish news agency STT.
The study was conducted in autumn 2007 and was based on information on four million mobile phones from telecom operators Sonera, Elisa (including Kolumbus) and DNA.
Mobile trends in Finland
The findings also showed that Finns change their mobile phones every 2.7 years. There were about 1,000 different phones being used in Finland. According to Kivi, the other manufacturers don’t have a model comparable to the Nokia 3310.
More than 70% of the phones in use had a colour screen and half included a camera. Manufacturers have great expectations regarding the gps feature on the latest models but the study showed that so far this has failed to take off. Only 2% of Finns used phones with gps last autumn and there were still only a few gps models available in the shops.
The third generation 3G phones gained an 18% share of the market, which was more than double the figure in 2006. The market share of the Symbian operating system also increased significantly from 12% in 2006 to 18% in 2007.
0 comments:
Post a Comment